Rethinking a product from an engineering focus to a user experience driven solution
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Rethinking a product from an engineering focus to a user experience driven solution
The Challenge
Linkity approached Finlabs to help evolve its workforce management solutions. With tools that automate payroll management, resourcing, invoicing, and deliver up-to-date financial information, their product foundations were solid.
However, an engineering-driven focus had resulted in product presentation and experience that didn’t deliver all of their benefits to their users in a way that matched their engineering skills and expertise. With the product already in place, there was a strong drive to minimize the impact on the systems back end implementation as much as possible. They’d built it, it worked, why rebuild it? The initial platform had been built using material design elements and components and simply adapted to fit feature needs. Our goal was to look at the tangible experience a user would receive and improve upon that visual and information delivery. There were also key areas of the platform that were not being received by users in a positive way hoped and, as a result, we also looked at overall UX of these to propose flow updates and changes to improve usability and adoption.
Style Definition
The existing build had a wide mixture of fonts and weights and had been built from predefined components that were placed together as needed without a deeper look at how these components visually play off each other. We started by defining some simple typography and presentation rules. This simplified the UI and adding more space allowed the UI to breathe and make it more scannable to the user.
Style Definition
The existing build had a wide mixture of fonts and weights and had been built from predefined components that were placed together as needed without a deeper look at how these components visually play off each other. We started by defining some simple typography and presentation rules. This simplified the UI and adding more space allowed the UI to breathe and make it more scannable to the user.
Reworked Hierarchy
Existing content had been added to over time with a mixture of informational content and actionable insights spread throughout the visual layout. We proposed to rework the hierarchy of the content to focus the user on immediate insights and actionable content over general information.
Definition & Rapid Creation Workshops
We worked directly with our client partners to unpack the problems and challenges that occur in this complex industry. By isolating out distinct critical aspects of the challenge we could ideate around solutions and design and prototype out micro solutions to test and validate.
Customizable Presentation
With the new design structure and styles, we also isolated areas of the application to provide Linkity customers the ability to define the experience as their own. It was important these customizations would not cause any negative impact on the presentation integrity or the experience. Colors, logos, and imagery allow any customer to make their portal their own.
Key Talking Points
User experience audit to isolate areas of concern and improvement
Constant collaboration with client side leadership and technology team
Improved UX with minimal impact on existing technology implementation
Fully customizable to give agencies the power to define their own experience.
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New York
401 Park Ave South
10th floor
New York
NY 10016
Oulu
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Finland
Helsinki
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