Green Master

Using machine vision technology to streamline an e-commerce experience

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Green Master's e-commerce business is driven by existing customers looking for replacement parts and components to maintain their existing equipment.

Identification of the correct replacement parts was forming a bottleneck in the process and often resulted in misidentified items. The existing process was a very time consuming and manual one involving a discussion with the customer, browsing through thick spare part catalogs, and always carrying the risk of ordering a wrong component. We automated this entire process with machine vision technology and integrated the identification process directly into a new e-commerce platform.

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Project Highlights

  • Machine vision solution to facilitate and ease data collection and parts identification
  • Streamlined process creating a vast amount of time and effort savings for Green Master
  • Decreased the chance for error in the parts identification and checkout phases of purchase

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Machine Vision Identification

Through a WhatsApp integrated service, you can quickly and easily take a photo of the broken component and send it directly to Green Master. Once in our system, our machine vision application uses identifiable data points from the submitted imagery to match it to an item in the Green Master catalog of parts with a far higher degree of confidence than the manual process.

Once an item is identified the system will automatically reply with a link to the identified part within the Green Master e-commerce platform, where the user can directly purchase the replacement or new component in confidence that their order will match their need.

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Streamlined Results for All Users

The efficiencies created by the system impacted not just Green Master as a company, but also their customers. The reduction of manual consultation and resolving order issues meant vast time savings. The reduction in misidentified parts meant more satisfaction for their customers whose confidence in the product, and Green Master, greatly improved as a result.

Our Contribution


• Product Strategy
• Roadmapping
• User Research & Testing


• Service Design


• Technical Architecture Planning
• Machine Vision (BigTransfer)
• AI Engineering & Machine Learning
• Cloud Services Technologies (AWS)
• API Development

Technologies Used


circlesml-Juha Juha-Matti Tirilä
Data Scientist, Programmer at Finlabs

We developed this with some of the newest technical solutions available, so this was a very exciting project for us. I think this demonstrates how quickly we can adapt to new technologies and create the best value possible for the customer.


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