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Biased media reporting has become an increasingly visible issue. Angles and information are driven by the alliances of the media companies, putting not only the consumers of media at a deficit but also the journalists. As a new venture, Tasavalta was keen to establish a solid foundational brand that would be not only visually strong within the media landscape, but also have a strong driving mission directed at arming the everyday reader with all unbiased information to allow them to make their own informed decisions.
Primarily a digital platform, reaching an audience from anywhere meant making sure the brand resonated across different device types. Our flexible system meant the bold statements, identifiable attributes, and strong presence were unified in presentation across all windows of consumption.
Collaborative workshops with the client to define the brand vision and mission
Strategic direction of the potential digital platform and how it would bring the mission to life
Design sprints to bring visual definition to the brand
A solid brand foundation and design system to build upon
Rapid visualization of executional implimentations of the brand across an variety of online and offline touchpoints
Deep collaboration with the company stakeholders to lead them through the brand definition process
Dave Papworth
Finlabs CCO. New York
Being in an era of media misinformation, it was very motivating to get on board with and help define the brand and mission of a new media company envisioned to combat these issues. As a creative, it is always nice to get those eyebrow-raising “ah-ha” moments when everything gains clarity and that was a feeling we all got, as a team, frequently throughout this project.